Brand

Brand is the past and future of a product. In terms of Industrial Property, the brand; It includes all kinds of signs that can be displayed in drawings or expressed in a similar way, published by printing and reproduced, especially words, figures, letters, numbers, the form or packaging of goods, including personal names, provided that they enable to distinguish the goods or services of one enterprise from the goods or services of another enterprise. . The most important criterion in a brand is to have a distinctive feature that enables the product or services to be differentiated from similar products or services.

TYPES OF BRANDS
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The brand is divided into the following groups in various aspects:

a) Trademarks
b) Service marks
c) Warranty marks
e) Common Brands

The trademark has economic and legal functions such as distinguishing, showing the origin of the goods or services, guaranteeing, advertising, absolute rights and protection.

TRADE BRANDS
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They are the signs that serve to distinguish the goods that one enterprise manufactures or trades from the goods of other enterprises. Brands used on goods or on their packaging are trademarks.

SERVICE BRANDS
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They are signs that serve to distinguish the services of one enterprise from the services of other enterprises. The brands of banks, hospitals, advertising, television-radio broadcasters, hotels, restaurants and companies providing entertainment services are protected within the scope of service marks.

WARRANTY BRANDS
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Under the control of the trademark owner, they are signs used by many enterprises to guarantee the common characteristics, production methods, geographical origin and quality of those enterprises. The best example of Garanti Brands; The "WOOLMARK" brand belonging to the International Wool Association, the TSE brand used with the certificate of conformity to the standards given to the companies by the Turkish Standards Institute, the ISO 9000, CE mark, and the specially designed tooth image used by the University of Zürich on chewing gums that do not cause tooth decay are examples of guarantee brands. can be displayed.

COMMON BRANDS
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They are the signs that are used to distinguish the goods or services of a group consisting of production, trade or service enterprises from the goods or services of other enterprises.

TRADEMARK REGISTRATION STAGES:
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1- Preliminary trademark research (within the framework of Article 7 of the Decree Law No. 556)
2- Preparation of necessary documents for trademark registration application (trademark sample, printed power of attorney that does not require notary approval)
3- Making an application to the Turkish Patent Institute after the application file is prepared
4- Entering the goods and service coding by the Turkish Patent Institute.
5- Inspection by the Turkish Patent Institute within the framework of Article 7 of Decree Law No. 556
6- Publication decision by the Turkish Patent Institute.
7- Publishing the trademark in the official trademarks bulletin by the Turkish Patent Institute for a period of 3 months for the objection of third parties.
8- Sending the registration certificate to the right owner approximately 1 month after the registration decision of the trademark is given by the Turkish Patent Institute and approximately 1 month after the registration fee is paid.

OUR TRADEMARK REGISTRATION AND CONSULTING SERVICES
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- Preparation, application and follow-up of registration application documents
- Pre-research for domestic and international trademarks before application
- Brand Renewal Process
- Address, Title and Type Change Process
- Preparation of the Transfer Agreement and Registration in the Registry
- Preparation of License Agreements and Registration in the Registry
- Inheritance and succession
- Tracking of Registered Trademarks
- Objection Process
- International (International) Trademark Registration Application
- Brand Legal Consultancy